Vitaminwater wants you. And you. Maybe you. But not you…
Glacéau vitaminwater have teamed up with six leading cultural entrepreneurs from fashion, music, design and media to launch their new #shinebright campaign including the founder of clothing label Trapstar, Mikey Trapstar, fashion blogger, Susie Lau, photographer Theo Gosselin amongst others.
Emerging talent will have the opportunity to work directly with these more established names in the creative industries on a series of projects from showcasing their designs in a fashion pop-up shop, capturing fashion’s finest up close and personal at LFW to a music workshop in a Swedish studio with another of the initiatives mentors.
Check out the creative challenges set out by each of the six mentors - who, apparently represent the uniqueness of each vitaminwater flavour - and specially designed to help young creative talent be at their best.
Hell, you can even win a Vespa emblazoned with your very own design from July 1. Find out more about all of the #shinebright challenges and closing dates at vitaminwatershinebright.com
#SHINEBRIGHT
Burberry teams up with Google for ‘Burberry Kisses’
Using smartphone cameras to register and record the user’s kiss on the screen the app then let’s the user share their kiss and a personal message with someone special via email. The site captures the kisses in real time letting vistors see the kisses flying around the world.
Brilliant idea from Nivea - an ad that charges your phone while you enjoy the sun.
This is part of a series and also includes 5 great British ads and 5 great ads featuring animals.
To mark 60 years of the advertising festival, we look back at five of the funniest adverts to have won awards
A diver has a very personal moment of dejection at the bottom of the pool during the 2012 CCCA Swimming and Diving State Championships at East Los Angeles College Swim Stadium on Thursday, April 26, 2012 in Monterey Park, CA. (Photo by Suzanne Tylander © 2012) This particular photo represents an emotional moment rarely caught underwater. This particular diver was expected to win the entire event. The diver knew as soon as he hit the water his form was flawed and that he might have just lost it all. I was fortunate enough to witness this moment as it was unfolding underwater. I captured the sequence of emotion just a split second after he hit the water and began to sink to the bottom with a sense of defeat written in his body language This was the image I chose from the series. I have felt this emotion and disappointment before as many athletes do. My chance to capture it underwater was rare but beautiful. It is a moment no competitive athlete wants to relive but something important that many of us can relate to. It is raw and human and real.
New from Mother - http://vimeo.com/supposedhistories
